The Impact Of Nutrition Information On Advertisement Of...

The impacts of nutrition information on advertisement of fast food chains The fast food industry in the U.S. has rapidly expanded in the past few decades (Hwang, 2013). In 2014, the industry has created a 3% current value growth, indicating its robust and continued ability in the U.S. market overall (Euromonitor, 2015). This strong increase has largely changed Americans’ lifestyle and eating habits; the amount of money they spend on fast food is more than that on education, readings and videos (Schlosser, 1998). Moreover, the fast food chains spent almost $500 million on cross-promotion events with additional $300 million spent on premiums distribution in 2009 (Bernhardt, Wilking, Gilbert-Diamond, Emond, Sargent, 2015). Indeed, by spending around $10 billion on food related ads every year, the food industry becomes the second largest advertiser in America (Bernhardt, Wilking, Gilbert-Diamond, Emond, Sargent, 2015). According to a report from Fast Food Facts, the whole fast food industry spent $4.6 billion on all kinds of advertising in 2012, among which advertising spending of McDonald’s was the most. Looking into the way how fast food chain advertisements are considered to be capable in influencing people’s eating habits and food preferences (Bernhardt, Wilking, Gilbert-Diamond, Emond, Sargent, 2015), it has been attributed to the obesity of Americans (Mink, 2006). The total sales of fast food in America was 4% in 1953 while the number of 1997 sharply increasedShow MoreRelatedMcdonalds Ethical Issues1125 Words   |  5 Pagesethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food health. In this situationRead MoreMcdonalds Ethical Issues1140 Words   |  5 Pagesethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food health. 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